5 Steps to Start Marketing Your Online Business Using Press Release Sites

So, you're thinking about how to make money with an online business?  If you have spent any time browsing the internet in search of a legitimate online business opportunity then by now I guess you will be feeling a little punch drunk to say the least, right? Let's face it there seem to be more online business systems than you can wave a large stick at and with so many different options where do you turn? This article will take the heat off for a little while and will start by telling you this little secret; there are no get rich quick schemes out there, no corners you can cut and no fast ways to make money online despite what all those other articles and websites might have said. Here's the thing; building a business on the internet to make money takes a knowledge of marketing online that will demand your time, dedication and focus if you are going to succeed. That said, it is possible to make money starting an online business if you learn what works and what doesn't. This article will give you a free lesson as part of your never ending online business education in how to use Press Releases to market your online business opportunity to the world. Here goes;

How to build your online business using press release submission sites.

Take a good look at Google search results these days and you will quickly see that they are beginning to look for more and more variety in the type of results offered up when someone types into the search box a search term using their chosen keywords (these are the words the person types inside the box and can be one, two, three or more words making up what is known as a keyword search term). With Google constantly battling with social bookmarking sites and social networking sites like Twitter and Facebook for our time, it is becoming more and more important to them to offer valuable, varied content as search results and as such search engines like Google have realised that Press Releases are a valuable source of up to date, free, valuable content and as such reward them by ranking them high in search and indexing them fast, so much so that you can get on the first page of Google in less than 24 hours if you follow the right steps to produce and promote your press release.

So what are the right steps to producing and promoting your online business using press releases?

a. Keyword Research - What are people searching for?

There are numerous tools and techniques to find out what people are searching for but the best place to start is with Google keyword suggestion tool. Simply type your main keyword into the suggestion tool and hit return to find what people are searching for in relation to your online business.

Next, select a term with a high volume of monthly searches and low competition if possible. Don't worry too much if the competition is higher than you would like, as press release marketing is the one area where you can leap frog the majority of search results using the same keyword term to produce article, video or website content.

b. Production - What to say and how to say it

So now you have your chosen keywords and are ready to produce a targeted press release aimed at people searching online for your business. Get this part right and you can look forward to free targeted traffic for months and even years to come. Get it wrong and you will have wasted valuable time and effort searching for those keyword phrases.

Use your keywords in the following places; Title, introduction and body of your press release in the order they are searched and also in different order. In addition, use singular and plural versions of your keyword to give your press release a better chance of showing up on other search engines as well as Google. For example, if you are using the term review (as reviews are heavily searched for any online business) use the term review and reviews throughout your press release.

Write the press release in the third person (looking in from the outside) as though you were being interviewed by a reporter while explaining the benefits, changes or opportunities with your online business. This is all about getting the reporters voice right, so that people will see your release as a viable press source. Keep it honest and real and your readers as well as the search engines will love it, so don't hype it up too much but remain positive about the business you are explaining while answering any possible questions your readers might want to ask.

c. Submission - The top 10 Free Press Release sites

There are lots of sites to chose from but here's a quick list of the top 10 free PR sites I use to market and promote my online business.

PRLeap.com - Distribution to RSS feeds, newswires, search engines.
PRLog.org - Distribution to various search engines as well as Google News.
PRUrgent.com - Distribution as well as lessons in production.
PressAbout.com - Press service in the shape of a blog.
PRCompass.com - Distribute your press release with a free or paid submission.
PressMethod.com - Distribution is without charge from this great site.
Press-Base.com - Submit and distribute without charge, sit back, chose a category and land on the site's front page.
PRBuzz.com - No cost distribution to blogs, news sites and various search engines.
PRWeb - the elite site - you will pay for this one but it's worth the investment.
free-press-release.com - good reach in search for this free service.

And in case you're looking for a more comprehensive list of PR sites here goes:

newspad.com
software-review-center.org/act/addnews.php
learn-more.org
hungarynewswire.com
ideamarketers.com
lunareclipse.net/pressrelease.htm
marketwire.com
imediafax.com/
press-base.com
prleap.com
tmcnet.com
news.baou.com
newslink.org
i-newswire.com
store.1choice4ystore.com/articles.html
internetworldstats.com/press.htm
our-hometown.com
ourworld.compuserve.com
upload.it/shareware_soft_000005.htm
powerhomebiz.com/BizNews/pressrelease.htm
pressreleasenetwork.com
urlwire.com
prudentpressagency.com
XpressPress.com
webazar.com
softwaremarketingresource.com
macgo.net/news/submit.php
webnewswire.com
mediapost.com
malebits.com
webwire.com

d. Promotion - What to do after the party is over

So, now you can sit back and wait for all that free traffic to come through. Right? Wrong. Distribution and ongoing promotion is the key to content marketing online and press releases are no different, so link, link, link if you want the search engines to value your release the way you do.

e. Making money with your release

Press releases are a vital tool in your online marketing tool bag and one which every business owner should see as essential to their success. But, like all tools, press releases are only as useful as the person using them and good workmanship comes with practise, perseverance and dedication. There are no short cuts to success online whatever you might have heard, so take the time to study this specific skill, master it and reap the rewards in your online business.

If you are still unsure how to promote, produce or grow your business online using press releases or any other free marketing tool then find a mentor who does and see if they will be willing to help you.

Even if you do believe you have found the best online business on the planet, success will only follow if you take the time to learn how to market online, focus on the right activities each and every day and commit to your future success in business.

If you're still searching for the golden goose then I have to tell you it's not out there. There are no easy ways to make money from home online but there are opportunities and if your eyes are open and your belief is strong, who knows?

Maybe, you could become the next online business millionaire.